Public Relations
Effective communication is a critical task for any business. Ensuring a consistent message across multiple channels is essential to create a strong brand presence and credibility in the eyes of the customer. Below are examples of some of the case studies, press releases and adverts I've produced for clients.
Case Studies
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ECIA & BGEN
Text and Video case study The ECIA is addressing the skills shortage in the engineering construction industry by showcasing its members' best practices for tackling this issue. In this video, an HR employee from its member company BGEN explains the role she plays in the success of training an apprentice. |
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The Revolving Stage Company
Text and Video case study A Coventry business, The Revolving Stage Company, manufacturers and hires out revolving stages for music, theatre and corporate events. After joining the Chamber of Commerce they were keen to share the benefits of Chamber membership via a case study. |
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Valiant Office Suites
Valiant Office Suites provides serviced office spaces with on-site parking and business services and is based in Rugby, Warwickshire. They joined the C & W Chamber of Commerce in 2013 and took a full advantage of the services right from the onset. In the first formative months of the company the Chamber provided them with a vital grounding via new contacts with other local businesses and enabled them to expand their client base. Such networking opportunities are a great way for businesses to meet new partners, suppliers and potential buyers. It's a service that has served Valiant Office Suites well. |
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Jam Creative
Businesses are joining the Chamber for variety of reasons and one of the most popular is the opportunity to network. Jam Creative is a Warwickshire-based Internet marketing support company focusing on websites, e-newsletters, SEO and social media services to SMEs. They initially joined the Chamber to build a network of new business partners via events, but soon realised that being a member can be a powerful tool for raising brand awareness. |
Direct Mail Campaigns
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CHSA Monthly Newsletter
Cleaning & Hygiene Suppliers Association distributes monthly newsletter to its members highlighting latest news, industry regulations, events and various important updates. The newsletter also includes a column introducing readers to CHSA and highlights benefits of membership. |
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Newsletters
Press Releases
EVP LTD TO BECOME THE OFFICIAL EXCLUSIVE DISTRIBUTOR OF COMMAND LIGHT PRODUCTS FOR EUROPE
Emergency Vehicle Products Ltd, based in Warwickshire UK, are the official exclusive distributor of Command Light products to the European market.
Command Light, based in the USA, manufactures a wide range of light towers for emergency and utility services to provide reliable scene lighting. Command Light products provide innovative solutions to the tactical problems that darkness imposes on emergency and utility personnel. All Command Light products can be easily mounted in a range of locations and are manufactured using aircraft grade aluminium alloy to reduce weight while adding strength. The lights extend up to 10.5 feet above their mounted surface and are operated from the ground using an umbilical remote control. It only takes 15 seconds to fully deploy the flood light system and position its high intensity lights. All of these features have made Command Light products the best and most versatile flood lighting package on the American market today and EVP Ltd is delighted to introduce these to Europe.
“We are extremely proud to be delivering these high quality and extremely reliable products to the European emergency services who play a vital role in ensuring public safety. We believe that these products will support their valuable efforts,” explains Paul Garner, EVP Ltd Managing Director. Command Light products are available to order directly through EVP Ltd or your a local distributor.
EVP Ltd is focusing on delivering high quality products for the emergency vehicles and is already distributing Whelen emergency equipment and Havis docking stations.
Command Light, based in the USA, manufactures a wide range of light towers for emergency and utility services to provide reliable scene lighting. Command Light products provide innovative solutions to the tactical problems that darkness imposes on emergency and utility personnel. All Command Light products can be easily mounted in a range of locations and are manufactured using aircraft grade aluminium alloy to reduce weight while adding strength. The lights extend up to 10.5 feet above their mounted surface and are operated from the ground using an umbilical remote control. It only takes 15 seconds to fully deploy the flood light system and position its high intensity lights. All of these features have made Command Light products the best and most versatile flood lighting package on the American market today and EVP Ltd is delighted to introduce these to Europe.
“We are extremely proud to be delivering these high quality and extremely reliable products to the European emergency services who play a vital role in ensuring public safety. We believe that these products will support their valuable efforts,” explains Paul Garner, EVP Ltd Managing Director. Command Light products are available to order directly through EVP Ltd or your a local distributor.
EVP Ltd is focusing on delivering high quality products for the emergency vehicles and is already distributing Whelen emergency equipment and Havis docking stations.
Whelen Europe exhibits during Milipol 2015, Paris
Whelen Europe proudly presented its high-quality emergency lighting and sound equipment during the 19th annual Milipol exhibition in Paris.
This event, between 17th and 20th November 2015 brought together homeland security professionals interested in public security, civil defence, industrial security, security of sensitive sites and major risks. Held at Paris Nord Villepinte – Hall 5A – Exhibition Centre, this exhibition and major conference attracted over 900 exhibitors from various industries arriving from 49 countries.
To stand out, Whelen introduced its newest addition, the Tracer. This Super-LED side undercarriage light array, officially introduced to the American market in Spring 2015, is now making its way to the European market. This light has been designed for maximum versatility and easy reconfiguration. It allows for programming of numerous intensity levels with the cruise light function. It utilises Whelen’s revolutionary TRIO technology with multiple flash patterns and a steady white override. The Tracer, along with other Whelen products, have been highly appreciated by Milipol visitors for their highest quality of engineering and long-life reliability.
This event, between 17th and 20th November 2015 brought together homeland security professionals interested in public security, civil defence, industrial security, security of sensitive sites and major risks. Held at Paris Nord Villepinte – Hall 5A – Exhibition Centre, this exhibition and major conference attracted over 900 exhibitors from various industries arriving from 49 countries.
To stand out, Whelen introduced its newest addition, the Tracer. This Super-LED side undercarriage light array, officially introduced to the American market in Spring 2015, is now making its way to the European market. This light has been designed for maximum versatility and easy reconfiguration. It allows for programming of numerous intensity levels with the cruise light function. It utilises Whelen’s revolutionary TRIO technology with multiple flash patterns and a steady white override. The Tracer, along with other Whelen products, have been highly appreciated by Milipol visitors for their highest quality of engineering and long-life reliability.
Whelen is introducing the Pioneer LiFe Series
Whelen is introducing the Pioneer LiFe Series, a family of revolutionary battery-powered portable area lights designed to bring Whelen’s advanced Pioneer technology where other lights can’t go.
The Pioneer LiFe LF35 is the first of its kind, combining an all new Pioneer SlimLine optic with the portability and flexibility of a grab and go light. At just 7.5 pounds, the LF35 is lighter than any other portable area light on the market today. It’s Intelligent Inductive Charger with no exposed contacts provides easy, wireless charging, and the built-in battery is lightweight and thermally protected. The Pioneer LiFE LF35 is designed, manufactured, and assembled in the United States.
Whelen’s renowned Pioneer optics are trusted throughout the emergency warning industry. The Pioneer LiFe LF35’s all new SlimLine optic is optimized for portable applications in order to control and focus light to work areas. Hard-coated lenses and solid-state electronics provide the durability Whelen is known for.
The LiFe LF35 is supplied with two optic lenses, a floodlight lens comes standard and an 8° TIR spotlight lens is included. Hard-coated lenses minimize environmental damages and 100 percent solid-state electronics are reliable and efficient.
The LF35 provides 3,500 usable lumens.
The LiFe LF35 is engineered for the toughest jobs. The entire light is simple and easy to use with gloved hands. The impact resistant nylon housing provides unmatched durability and the balanced design is easy to grab and go during any emergency.
Impact resistant glass reinforced nylon housing is available in Safety Yellow. The robust adjustable ratcheting mechanism allows for a 180° range of uninterrupted light. Push-button power switch and top handle are easy to use with gloved hands and the well balanced top handle is designed to be over the center of mass. Easily attach a sling or carabiner to the light to make transportation easy.
LF35 is IP67 rated for dust and water resistance. With no RFI/EMI radiation, the portable area light will not interfere with portable communication devices.
The Pioneer LiFe LF35’s lithium iron phosphate (LiFePO4) battery will ensure you will never be left in the dark. The battery features up to 3.5 hours of runtime at full intensity and up to 7 hours of runtime in Battery Saver Mode.
During full intensity usage, the battery provides consistent usable lumen output, delivering the brightest illumination possible. For longer jobs, Battery Saver Mode will preserve output by running at a lower intensity.
When the battery runs low, the LiFe LF35 will flicker to indicate its need for charge. When 15 minutes of battery life remain, the light will dim to a reduced intensity to preserve output time. The battery is lightweight and features short circuit and thermal protection. It is built into the unit, making it safe and protected.
When fully charged, the battery will disconnect, preserving the lifecycle of the battery. The battery will fully charge in 4-5 hours, maintaining optimal lifespan, and is rated for more than 2000 charging cycles.
The LiFe LF35’s Intelligent Inductive Charger (IIC) is wireless and eliminates the need for plugs and wires by utilizing inductive charging technology. Simply place the LF35 into the charging base and it will begin to charge. Without the need for cables, the charger is always at the ready.
IIC is specifically designed to work with Pioneer LiFe LF35 lights only. If foreign objects are placed on the charger, it will disable itself until the object is removed. There are no open contacts on the IIC to compromise the charging circuit, and it can be installed on a horizontal or vertical surface.
Various mounting options for Whelen poles and tripods will soon be available. Chargers are available in 12 VDC, 120 VAC, and 240 VAC.
12 VDC charger is standard: 5 amps average AC charging is available with adaptor: .5 amps average at 120 VAC and .25 amps average at 240 VAC.
The unit specifications are: Height: 7.59in (192.7mm) Width: 9.17in (232.9mm) Depth: 9.20in (233.7mm) Weight: 7.5lbs (3.4kg) and the Pioneer LiFe LF35 is available with Whelen’s five year warranty.
The Pioneer LiFe LF35 is the first of its kind, combining an all new Pioneer SlimLine optic with the portability and flexibility of a grab and go light. At just 7.5 pounds, the LF35 is lighter than any other portable area light on the market today. It’s Intelligent Inductive Charger with no exposed contacts provides easy, wireless charging, and the built-in battery is lightweight and thermally protected. The Pioneer LiFE LF35 is designed, manufactured, and assembled in the United States.
Whelen’s renowned Pioneer optics are trusted throughout the emergency warning industry. The Pioneer LiFe LF35’s all new SlimLine optic is optimized for portable applications in order to control and focus light to work areas. Hard-coated lenses and solid-state electronics provide the durability Whelen is known for.
The LiFe LF35 is supplied with two optic lenses, a floodlight lens comes standard and an 8° TIR spotlight lens is included. Hard-coated lenses minimize environmental damages and 100 percent solid-state electronics are reliable and efficient.
The LF35 provides 3,500 usable lumens.
The LiFe LF35 is engineered for the toughest jobs. The entire light is simple and easy to use with gloved hands. The impact resistant nylon housing provides unmatched durability and the balanced design is easy to grab and go during any emergency.
Impact resistant glass reinforced nylon housing is available in Safety Yellow. The robust adjustable ratcheting mechanism allows for a 180° range of uninterrupted light. Push-button power switch and top handle are easy to use with gloved hands and the well balanced top handle is designed to be over the center of mass. Easily attach a sling or carabiner to the light to make transportation easy.
LF35 is IP67 rated for dust and water resistance. With no RFI/EMI radiation, the portable area light will not interfere with portable communication devices.
The Pioneer LiFe LF35’s lithium iron phosphate (LiFePO4) battery will ensure you will never be left in the dark. The battery features up to 3.5 hours of runtime at full intensity and up to 7 hours of runtime in Battery Saver Mode.
During full intensity usage, the battery provides consistent usable lumen output, delivering the brightest illumination possible. For longer jobs, Battery Saver Mode will preserve output by running at a lower intensity.
When the battery runs low, the LiFe LF35 will flicker to indicate its need for charge. When 15 minutes of battery life remain, the light will dim to a reduced intensity to preserve output time. The battery is lightweight and features short circuit and thermal protection. It is built into the unit, making it safe and protected.
When fully charged, the battery will disconnect, preserving the lifecycle of the battery. The battery will fully charge in 4-5 hours, maintaining optimal lifespan, and is rated for more than 2000 charging cycles.
The LiFe LF35’s Intelligent Inductive Charger (IIC) is wireless and eliminates the need for plugs and wires by utilizing inductive charging technology. Simply place the LF35 into the charging base and it will begin to charge. Without the need for cables, the charger is always at the ready.
IIC is specifically designed to work with Pioneer LiFe LF35 lights only. If foreign objects are placed on the charger, it will disable itself until the object is removed. There are no open contacts on the IIC to compromise the charging circuit, and it can be installed on a horizontal or vertical surface.
Various mounting options for Whelen poles and tripods will soon be available. Chargers are available in 12 VDC, 120 VAC, and 240 VAC.
12 VDC charger is standard: 5 amps average AC charging is available with adaptor: .5 amps average at 120 VAC and .25 amps average at 240 VAC.
The unit specifications are: Height: 7.59in (192.7mm) Width: 9.17in (232.9mm) Depth: 9.20in (233.7mm) Weight: 7.5lbs (3.4kg) and the Pioneer LiFe LF35 is available with Whelen’s five year warranty.
Decarbonisation opportunities in the North West cluster
The Engineering Construction Industry Training Board (ECITB) and the Engineering Construction Industry Association (ECIA) hosted a joint industry event on the 9th of October in Warrington, featuring representative from Asset Owners, Contractors and Training Providers. The event featured guest speakers from Net Zero North West as well as Progressive Energy; with the heart of the event being skills discussions based around the challenges and opportunities of decarbonisation projects in the North West cluster.
The Labour government recently announced a £21.7 billion funding package for decarbonisation of key UK energy clusters, including HyNet in the north west. HyNet is a project that will bring together the technology to produce, transport and store low-carbon hydrogen across the North West and North Wales. There will also be the infrastructure to capture, transport and store carbon dioxide emissions from industry. Hydrogen will be manufactured in the North West at the Stanlow Manufacturing Complex by EET Hydrogen. The low-carbon hydrogen production plant will supply local industry with locally produced hydrogen. More information about HyNet can be found online at HyNet North West.
The event also looked at challenges that will impact skills and employment. Jane Gaston, CEO of Net Zero North West, a guest speaker at the event, explains: “The North West is at a key pivot point in its ambitions to decarbonise industry. The ability to mobilise, grow and sustain a skilled workforce will be essential to this ambition and it’s for this reason that tackling the skills challenge has been identified as one of the top priorities in the Net Zero North West Manifesto.”
The discussion focused on the challenge of bringing young people and new talent into the industry, as well as upskilling and skill transferability from other industries where potentially new standards in training could produce a benchmark across the whole construction sector. ECITB, a key player in the training, is currently developing, with employers a training provision for the skills that will be needed to deliver this project. Alan Neale of ECITB, explains: “A key test of the success of this event will be the action and outcomes that result from it. I look forward to reviewing and collating the various discussion points from each round table, to identify tangible next steps we can look to take forwards with industry in the region.”
To accelerate workforce training the attendees discussed the opportunity to utilise already-existing training facilities. Incentives and workforce pay was also a topic of discussion in attracting talent. Oli Slack, ECIA Employment Relations Manager – North West explains: “Providing fair pay for a skilled workforce and stable industrial relations could be delivered via the National Agreement for the Engineering Construction Industry (NAECI) which has already been adopted at the Stanlow refinery and would ensure a suitable framework for this project”.
Further networking around the training provider stands allowed ECITB-approved training providers to showcase their wares to the industry and create new inroads with both contractors and clients. The formation of many relationships and collaboration was seen as a key outcome of the event. There will be a tremendous amount of opportunities for regional employers and only by working together can the companies deliver and reap benefits from this highly anticipated project.
Summarising the event Jane Gaston adds: “It was fantastic to see the engagement in the room today and hear the views of a range of organisations from across the supply chain on the work that has started to move the region forward on this critical area”.
Duncan Birtwistle, HyNet Alliance Manager, concludes: “It was a great opportunity to provide an update on HyNet and road-test our ideas around skills with experienced industry figures. We received lots of valuable feedback whilst making new connections.”
The Labour government recently announced a £21.7 billion funding package for decarbonisation of key UK energy clusters, including HyNet in the north west. HyNet is a project that will bring together the technology to produce, transport and store low-carbon hydrogen across the North West and North Wales. There will also be the infrastructure to capture, transport and store carbon dioxide emissions from industry. Hydrogen will be manufactured in the North West at the Stanlow Manufacturing Complex by EET Hydrogen. The low-carbon hydrogen production plant will supply local industry with locally produced hydrogen. More information about HyNet can be found online at HyNet North West.
The event also looked at challenges that will impact skills and employment. Jane Gaston, CEO of Net Zero North West, a guest speaker at the event, explains: “The North West is at a key pivot point in its ambitions to decarbonise industry. The ability to mobilise, grow and sustain a skilled workforce will be essential to this ambition and it’s for this reason that tackling the skills challenge has been identified as one of the top priorities in the Net Zero North West Manifesto.”
The discussion focused on the challenge of bringing young people and new talent into the industry, as well as upskilling and skill transferability from other industries where potentially new standards in training could produce a benchmark across the whole construction sector. ECITB, a key player in the training, is currently developing, with employers a training provision for the skills that will be needed to deliver this project. Alan Neale of ECITB, explains: “A key test of the success of this event will be the action and outcomes that result from it. I look forward to reviewing and collating the various discussion points from each round table, to identify tangible next steps we can look to take forwards with industry in the region.”
To accelerate workforce training the attendees discussed the opportunity to utilise already-existing training facilities. Incentives and workforce pay was also a topic of discussion in attracting talent. Oli Slack, ECIA Employment Relations Manager – North West explains: “Providing fair pay for a skilled workforce and stable industrial relations could be delivered via the National Agreement for the Engineering Construction Industry (NAECI) which has already been adopted at the Stanlow refinery and would ensure a suitable framework for this project”.
Further networking around the training provider stands allowed ECITB-approved training providers to showcase their wares to the industry and create new inroads with both contractors and clients. The formation of many relationships and collaboration was seen as a key outcome of the event. There will be a tremendous amount of opportunities for regional employers and only by working together can the companies deliver and reap benefits from this highly anticipated project.
Summarising the event Jane Gaston adds: “It was fantastic to see the engagement in the room today and hear the views of a range of organisations from across the supply chain on the work that has started to move the region forward on this critical area”.
Duncan Birtwistle, HyNet Alliance Manager, concludes: “It was a great opportunity to provide an update on HyNet and road-test our ideas around skills with experienced industry figures. We received lots of valuable feedback whilst making new connections.”
Advertising
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Harsco Infrastructure
General Advert I developed new content and changed the overall look and feel of Harsco Infrastructure's advertising collateral while working within global corporate branding guidelines. I worked closely with the divisional teams to understand what the most important aspects of their services were and reflected them in the text. I then targeted the most important industry magazines to feature the content at the right frequency. I have also developed adverts promoting different divisions of the company with relevant services or products. These have been published in relevant popular industrial magazines. |
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Woodway Engineering
Product Specific Adverts Woodway Engineering Ltd is the recognised UK-Leading supplier of emergency equipment. The company manufactures and assembles light and sound products for Emergency Services vehicles. I produced visually appealing adverts promoting individual products and ensured that they received coverage in industry recognised media. |
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The Leys Millionaires - Big Local
Event flyers The Leys Millionaires is a group of volunteers providing services to a local community. I have been tasked to produce flyers promoting their events on several occasions during the year. |
