Internal Communication
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Background:
UK Marketing Manager managing marketing of the whole of Harsco Infrastructure (HI) UK. My role was to:
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Company:
Harsco Infrastructure (previously SGB) is part of a Harsco group - one of the largest construction suppliers globally. In the UK HI employs 1200 people from which 80% are situated on construction sites scattered around the UK. |
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Internal Spotlight Magazine
The existing internal magazine has been in the business for years but focused on content provided by the top management. Consulting with staff at different levels I changed the emphasis of the magazine to include a broader range of content from best practice and successes to personnel achievements in essence to be for the employees and about employees.
Using my graphic skills I improved the look and feel of the magazine and working with suppliers reduced the production cost.
Please download the magazine and explore it for yourself.
The existing internal magazine has been in the business for years but focused on content provided by the top management. Consulting with staff at different levels I changed the emphasis of the magazine to include a broader range of content from best practice and successes to personnel achievements in essence to be for the employees and about employees.
Using my graphic skills I improved the look and feel of the magazine and working with suppliers reduced the production cost.
Please download the magazine and explore it for yourself.
Share with...
The 'Share with...' e-letter platforms captured a range of organisation and employee news such as best practice, achievements, lessons learned. These could be suggested by all levels of the business and would be distributed ad-hoc to the relevant business units. Share with news was captured in a templatised format to ensure a consistent and clear look no matter what the subject.
These e-shots become very popular as they allowed for instant exchange of news to all levels of employees, even in printed form on remote construction sites and on a monthly basis were aggregated as general news which could then be used in the internal magazine.
The 'Share with...' e-letter platforms captured a range of organisation and employee news such as best practice, achievements, lessons learned. These could be suggested by all levels of the business and would be distributed ad-hoc to the relevant business units. Share with news was captured in a templatised format to ensure a consistent and clear look no matter what the subject.
These e-shots become very popular as they allowed for instant exchange of news to all levels of employees, even in printed form on remote construction sites and on a monthly basis were aggregated as general news which could then be used in the internal magazine.
Inspire
The 'INSPIRE' platform was developed to motivate employees to engage senior management with new ideas from various parts of business. All employees could submit their innovative ideas via:
The 'INSPIRE' platform was developed to motivate employees to engage senior management with new ideas from various parts of business. All employees could submit their innovative ideas via:
- Printed A5 form
- Online submission form
- Direct e-mail
Yard of the Year
The 'Yard of the Year' award was implemented in order to celebrate excellence in the standards and processes of our national depots. Scoring system was introduced and distributed together with terms & conditions to yard operatives via communication packs. Winning "team" was awarded a financial reward and a trophy.
The 'Yard of the Year' award was implemented in order to celebrate excellence in the standards and processes of our national depots. Scoring system was introduced and distributed together with terms & conditions to yard operatives via communication packs. Winning "team" was awarded a financial reward and a trophy.
App
A highlight of my impact on internal communication was the development of an app which not only improved internal relations and the way of sharing information but also to engage customers as a point of resource.
Internally it allowed information sharing, eventually replacing an e-letter platform. It also provided a platform for employees to escalate concerns to high management skipping the direct management level. Amongst other features were:
A highlight of my impact on internal communication was the development of an app which not only improved internal relations and the way of sharing information but also to engage customers as a point of resource.
Internally it allowed information sharing, eventually replacing an e-letter platform. It also provided a platform for employees to escalate concerns to high management skipping the direct management level. Amongst other features were:
- submission of health & safety reports from site visits
- replacement of the Inspire submission process
- an organogram allowing to find the right point of contact
- a source of updated documents, videos and approved files
