Take a look at some interesting industry articles about using freelance marketing professionals.
The Pros of Employing Freelance Staff
You may find as your business grows that you have to respond to changes in the market more quickly than ever before. As new challenges arise you may find you want the best employees you can find for your current project as soon as possible, and you may be able to save money by making use of freelance workers and their flexibility.
The "Pros" of hiring a freelancer
The "Pros" of hiring a freelancer
- It’s possible to get projects completed more quickly with freelancers as they can usually start with immediate effect, making you more competitive and allowing you to control your cash flow more easily
- They can be very cost-effective as they often work from home, have no overheads or hidden costs
- Freelancers can help your business out with nearly any type of work: IT support, design, accountancy, admin, labouring, technical support, etc.
- They can provide a fresh perspective, free of any preconceived ideas that your permanent staff may have acquired during their employment
- The flexibility that comes with freelancers can be especially convenient; you may only need a few hours’ work a week on an adhoc basis, but freelancers can often accommodate this style of working very easily
Why hiring Freelancers makes sense for Small Business?
Need new talent, but don't have the resources or desire to take on a full-time employee? Hiring a freelancer is the answer. And with freelance hiring on the rise, you'll just be one of the numerous businesses jumping on the freelance bandwagon.
The "freelance revolution"
Today's hiring climate is going through a major shift, one in which increased competition will lead a growing number of businesses to invest in freelance talent, predicts The Plato Group, an outsourced sales and marketing firm that provides opportunities and training for freelancers. This "freelance revolution" will be the driving force in the emerging freelance economy, where more and more businesses will be hiring from the freelance marketplace over the next few years, the company points out.
The "freelance revolution"
Today's hiring climate is going through a major shift, one in which increased competition will lead a growing number of businesses to invest in freelance talent, predicts The Plato Group, an outsourced sales and marketing firm that provides opportunities and training for freelancers. This "freelance revolution" will be the driving force in the emerging freelance economy, where more and more businesses will be hiring from the freelance marketplace over the next few years, the company points out.
3 tips for hiring freelancers
- Ask for samples. There is always risk involved in hiring someone new, especially for a longer-term project. Be sure to look at examples of a potential freelancer's work before making a decision.
- Start small. If there are two candidates who look promising, give each one a small project. Once they prove themselves, you can give them more work. It's a good way to manage your time and see which person you work best with.
- Communicate. Make sure your communication with freelancers is clear so you can ensure your expectations are met. Just because they're remote workers doesn't mean you can't talk to them about what you want.
Marketer or Marketeer?
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I have been wondering what to call myself as I have seen both versions, but then I have found this article...
Marketer' or 'Marketeer'? We finally have the answer! …well, sort of. I've been working with marketing professionals a long time now, and no-one ever seems too sure which is the correct term. A couple of recent Twitter posts on the topic prompted me to try and get to the bottom of it. A quick consultation with Oxford Dictionaries tells us that a Marketeer is "A person who sells goods or services in a market". Dictionaries also tells us that the term 'marketer' is a derivative of market without its own definition. |
